The Attention Bargain
If there’s one thing I love, it’s data. So, when research firm Sounds Profitable announced they’d be …
Why does your listener retention look different on Apple vs Spotify?
This is the second post in a new series at Pacific Content, Common Client Questions. Check out …
Should I Put My Podcast on YouTube?
This is the start of a new series at Pacific Content, Common Client Questions. We want to …
Music for Podcasts
Imagine trying to give someone a recipe for lasagna, or maybe directions to the post office, using …
The Importance of the Podcast Trailer
Let me tell you a secret about trailers. I have always hated them. They’re a distracting extra task …
Introducing… Pop by Pacific Content
This time last year, I was knee-deep in wedding planning. While a stressful experience I have no intention …
Podcasts Are Cool, Again
Everyone I talk to under 30 has a list of fresh podcast recommendations (followed by a list …
What Worked in 2023: Podcast Production
2023 was hard on many of us economically. We started the year with a rocky economic outlook, …
What Worked in 2023: Audience Development
2023 was hard on many of us economically. We started the year with a rocky economic outlook, …
What Worked in 2023: Brands in Podcasting
2023 was hard on many of us economically. We started the year with a rocky economic outlook, …
